From Film to Audience: Lessons from Two Years of Eurimages Marketing Support
Hosted by Eurimages
Launched in 2024, the Film Marketing and Audience Development Support Programme (FMAD) provides Eurimages-supported co-productions with dedicated funding for innovative pre-release marketing and audience-building activities.
Bringing together beneficiaries of the support, the panel will draw on their experience to pinpoint activities that have proved particularly effective in reaching audiences, provide guidance on where difficulties may be encountered, and identify where pre-release marketing can integrate into wider distribution strategies. Speakers will share concrete feedback from funded projects, alongside a candid discussion of the practical and strategic challenges.
The exchange aims to foster broader producer engagement with early-stage marketing and audience-building activities. By highlighting successful approaches alongside key lessons learned, it will provide producers with practical inspiration and innovative ideas to enhance their strategies, whether or not their project is supported by Eurimages.
MODERATORS:
Iris Cadoux (Project Manager, Eurimages)
Thierry Hugot (Programme Manager, Eurimages)
SPEAKERS:
Nadia Trevisan (CEO, Nefertiti Film)
Susan Wendt (Managing Director, TrustNordisk)
Jean-Yves Roubin (Founder, Frakas Productions)
HOSTED BY EURIMAGES
Eurimages, the Council of Europe's cultural film fund, has supported 2,675 international co-productions since 1989. Operating across 39 European member states and Canada, the Fund provides financial backing for feature-length fiction, animation and documentary films made as co-productions. Eurimages also supports exhibition and promotes early-stage marketing and project co-development whilst championing gender equality, diversity and environmental sustainability in filmmaking. Works supported recently include Sentimental Value by Joachim Trier, Yellow Letters by Ilker Çatak, Fjord by Cristian Mungiu and Fatherland by Paweł Pawlikowski. The Fund is financed by its member states and governed by a Board of Management, with day-to-day operations based in Strasbourg, France.
