Venice Immersive Market (September 3 - 9)
For the fifth year, the Venice Production Bridge will organise the Venice Immersive Market, located on the Venice Immersive Island (Lazzaretto Vecchio island) gathering all VPB immersive activities. These activities include the presentation of immersive projects of both the Venice Gap-Financing Market and the Biennale College Cinema Immersive through 1-to-1 meetings; panels and networking events; special presentations dedicated to the talents selected as part of the Venice Immersive competition; an exhibition area for institutions, public and private funds supporting VR/XR/AR, manufacturers, production, distribution, sales, VFX, tech suppliers and post-production companies which are connected to immersive content.
DISCOVER ALL THE EVENTS OF THE VENICE IMMERSIVE MARKET
STANDS ON THE IMMERSIVE ISLAND
The Immersive Island will also feature international stands, allowing attendees to personally experience titles and projects, meet with representatives of supporting firms, and engage with their various services. In 2026, the Venice Immersive Market exhibition area features, for the VPB Focuses, the booths of Switzerland (supported by Swiss Films) and Greece (supported by Hellenic Film and Audiovisual Center - EKKOMED).
Canon is a global leader in imaging technologies, empowering creators and professionals to push the boundaries of visual expression for nearly nine decades. Present at the Venice Immersive Market, Canon showcases its cutting-edge Virtual Reality (VR) technologies and professional Video solutions designed to transform immersive storytelling.Explore the Canon EOS R System—a comprehensive platform combining professional cameras, dedicated RF lenses, and advanced software tools—to streamline high-quality 3D content creation.
The Hellenic Film & Audiovisual Center (EKKOMED) is Greece’s national body responsible for driving the growth and international promotion of the Greek audiovisual sector. Operating under the Ministry of Culture, EKKOMED supports creators, fosters digital innovation, and advances co-production opportunities globally.At the Venice Production Bridge 2026, EKKOMED presents Focus on Greece, showcasing five fiction projects with strong international potential alongside the immersive project The Mysteries of Eleusis (USA/Greece). Connect with EKKOMED to explore co-production opportunities and discover the creative diversity of contemporary Greek storytelling.
SWISS FILMS acts as the national agency for the promotion of Swiss film productions, including series and XR works to foster their global visibility.
On behalf of the Swiss Federal Office of Culture, the promotion agency supports Swiss producers and filmmakers by promoting and marketing their projects while strengthening their international networks and advising them on distribution strategies. SWISS IMMERSION is an initiative developed by SWISS FILMS that aims to strengthen the presence of Swiss immersive projects at international festivals. The initiative enables producers and creators to increase their visibility and enhance their opportunities on the global market.In partnership with Cinéforom, Geneva International Film Festival and GIFF PRO, SWISS FILMS is showcasing the Swiss XR ecosystem by giving production companies and other stakeholders active in the field of XR the opportunity to showcase their works and network with industry professionals.
